Populations worldwide are all becoming overweight, and we aren’t eating the right combination of nutritional food for health. In a nutshell we don’t eat enough fruits and vegetables or exercise enough. It’s no secret that to maintain our health we should eat well and move often – so why don’t we do it? Information and health campaigns from governments and health organisations aren’t making sufficient impact to halt this trend, so why is this?
The fact is, the decisions we make often aren’t logical or based on information. Despite knowing that some foods aren’t good for us, we still eat too much of them. Logically we know we shouldn’t, but foods high in fat, sugar and salt are presented to us more often than more nutritious foods. This temptation can be too much to resist and it’s easy to ignore the information we have been told. This is because food decisions aren’t based on logical health information, but instead a much wider range of factors. Therefore, the idea that behaviour will change by providing a constant flow of information to eat better and move more is fundamentally flawed. The Feel Good Family approach, is as follows…
Making a difference starts with making a change “Nobody made a greater mistake than he who did nothing because he could do only a little” (Edmund Burke). Practical solutions have multiple factors to them, and need to be introduced over a period of time. The most important part of the solution is, as an organisation, you need to commit to making a change and to bringing your team along with you. There’s nearly 50 years of deeply entrenched habits including snacking, not eating the right balance of food groups, large portion sizes and eating at all times of the day. However, it is possible to carve a new path and create new habits by introducing one change to your food environment at a time until feel good choices become the norm instead. Visit our shop for what is available now.
Using our behaviour change system #shapeIT #doIT #liveIT We keep our approach to behaviour change simple. We help make better food choices become the automatic decision. We do this through the application of evidence based behavioural science and by guiding people towards feel good food choices. This includes everything from the way our senses engage with the physical environment, to interactions with staff. We deliver science and systems for cultural change, not time limited programmes. We have pulled together the best evidence from research to help you shape opportunities, motivation and marketing as part of our behaviour change system #shapeIT #doIT #liveIT.
How to change the majority Aim for the passive audience and the rest will follow. Traditional approaches want to target the disinterested, but in reality, are pitched at the proactive. Read more about the different audiences in our post why traditional approaches to getting us to eat well and move more have little effect.
Don’t be afraid to do things differently and lead from the front Just because it’s always been done that way doesn’t mean it should continue that way. The very fact that the problem is still there strongly suggests that a new way of looking at things is needed. Remember change is inevitable, people change, places change, so embrace the opportunity of change and plan for it.
Don’t over complicate matters! Sometimes the simple answer is the best. If you ask the people who interact with customers daily they often hold many answers that you may not have even thought of.
Everyone needs to benefit People buy benefits. Feel Good Family believe everyone needs to benefit in a way that matters to them. We want to ensure your success story is our success story.